Roku is preparing to launch a non-stop sports channel, broadcasting 24/7. The Roku Sports Channel will launch on all Roku devices, apps, and the website on August 12, with live streams and original content across the programming lineup.
| Joe Franzetta, head of Roku's sports division, describes the platform's new sports channel as "a continuously curated channel that takes viewers through the wide variety of premium sports content available for free on The Roku Channel." |
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The channel's most "premium" content will be the Sunday Leadoff and live Major League Baseball games, for which Roku acquired the rights earlier this year. Despite this, the channel will feature live Formula E races and broadcast other sports, including archive boxing matches, NBA G League games, and high-stakes PokerGO entertainment.
The channel's original programming includes NFL Draft: The Pick Is In and WWE: Next Gen. It can be accessed for free on Roku devices and TVs, via the Roku website, and via the Roku app on various devices, including TVs, Android, and iOS.
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