Apple may replace Siri with a new assistant based on generative AI

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Despite having recently been redesigned, Siri may soon be replaced on at least some Apple products. According to rumors, the company is already working on a new and redesigned interface for interacting with users.

According to columnist Mark Gurman from Bloomberg, Apple "is working on another interface with a human appearance" and with a greater personality. The novelty is that it would be based on generative artificial intelligence (AI) from the ground up — unlike Siri, which was born with a simpler proposal and is gaining new features.

The debut of the new personal assistant would already be defined. It would take place in the brand's future domestic robot, which is already being developed internally and could be launched by 2027.

Consisting of an iPad as a screen, a robotic arm and a fixed body, the device will possibly act as a complete rival to Amazon's Echo Show, with several features to assist the user throughout the day.

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♦ Apple and AI ♦

The redesign of Siri is one of the new features of Apple Intelligence, the AI ​​platform for the brand's devices. The first features should debut with the iOS 18 update, and the tools are expected to be released at the end of 2024.

Siri's turbocharged AI functions are possible thanks to the development of the brand's tools and partnerships with other companies — such as OpenAI, responsible for ChatGPT.

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Apple's AI is trained with personal data, but this is done privately and only on the device, without sending the data to servers. Among Siri's new features, it can create tasks on its own based on information from other apps and answer questions with greater precision.

So far, the company has not officially confirmed the existence of the new domestic robot nor the development of a possible replacement for Siri.

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